Damaris Media was contracted by the producers and director of Summer in the Forest to run the UK PR campaign for the film’s simultaneous release at selected cinemas and video-on-demand. This primarily targeting the faith market (7.6 million adult Christians in the UK) as well as a wider audience via disability charities.
WHAT WE ACHIEVED
TOTAL REACH = 2,467,000
HOW WE ACHIEVED IT
We achieved a total reach of 2.4 million people through online, email, radio, TV and social media promotion.
We created an 8-page Companion Booklet, which was published on our website via a dedicated blog post and used as a tool to secure reviews and community exposure for the film.
We promoted the film to members of the target market through key influencers and partner organisations in the faith community and disability-focused charities.
We secured attendance of community press and key influencers at preview featuring Q&A with the director, as well as placing key individuals at the London world premiere of the film.
We ran a promotion campaign for the film and resources to and through appropriate community organisations and key influencers in the target markets, along with mainstream press. This promotion included:
securing reviews and editorial in community and mainstream press
organising interviews for community press with director Randall Wright
telephone, email and web campaign to gain promotion from key influencers and community groups within the target markets – such as news items in print and electronic newsletters, on websites and social media
email and web campaign to and through our own Damaris membership
social media campaign to members of the target markets.
Arranged for film to be played at a number of live events: Eton College (for their theology students); Bright Lights Festival (a Roman Catholic youth event); and the annual Disability Conference of a key London church (St Martin-in-the-Fields).
Secured positive coverage of the film in outlets including Westminster Record, The Tablet, Church Times, Premier Christian Radio, Premier Christianity, Independent Catholic News and United Christian Broadcasters.
Achieved publicity via Alpha UK, Learning Disability England, Baptist Union of Great Britain, Salvation Army, SEND Family Voices, and via the Catholic Bishops’ Conference to all Roman Catholic Diocesan Communications Officers.
At a grassroots level we also secured publicity through faith organisations including Churches Together in England (central office) and many local Churches Together groups; as well as the Church of England dioceses of Birmingham, East Anglia, Salisbury and St Asaph.
COST PER IMPRESSION = £0.004
"I was most impressed by Summer in the Forest when I saw it in a cinema in London two weeks ago and it was only because of your website with its details of where it is showing that I knew anything about it. Thank you so much. The film was absolutely delightful and far exceeded my expectations.”
- David Taylor, Christ Church, New Malden, Surrey